10 Steps to E-Business on a Shoestring
This 80-page e-book takes you through the 10 vital, irreplaceable steps of developing a profitable e-business online. You won't find hype or starry-eyed dream. Instead you get the straight scoop, and dozens of cost-saving tips from an expert who built his own successful online business on a shoestring.
Price: $17.95 |
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Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization (2006 Edition)
It is brief (82 pages), clearly-written, designed to help you understand how to do basic SEO to make search engine-friendly webpages and navigation system, develop an effective linking campaign, and outsource SEO to another firm. If you're trying to understand what is important and what's not, this is the book for you.
Price: $12.95
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E-Mail Marketing
371 pages of information on all aspects of e-mail marketing -- listserver programs, e-zines, autoresponders, stand-alone e-mailings, and how to get subscribers.
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How to Develop a Landing Page that Closes the Sale (2005 Edition)
A short but vital discussion of how to increase the conversion rate on the landing page that your ad points to. One of Dr. Wilson's most popular books helps any online business that uses PPC, e-mail, or banner advertising to get more traffic to the site.
Price: $17.50
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How to Optimize Your Landing Pages Scientifically
If you use any kind of advertising, you need a landing page that is specific to the ad. It's the landing page's job to convince the shopper and get the order. This brief e-book explains how to do it.
Price: $11.99
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| How to Promote Your Local Business on the Internet
This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc.
Price: $13.95
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PayPal Buyers Report 2004
53-page report provides analysis a July 2004 survey and conclusions about the relative importance of offering PayPal as a payment option.
Price: $9.95
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Reciprocal Linking Tools
23-page report reviews the important reciprocal linking management software tools and recommends several. Includes an article by John Gracey on "What to Look for in a Quality Reciprocal Link Partner."
Price: $8.95
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Report on Affiliate Management Software 2005
Comprehensive examination of the important features found in standard and advanced, with help to discover their relative importance to the merchant. Lists 50 standalone affiliate software management programs and another 55 integrated into shopping carts. Offers five Web Marketing Today Awards of Merit 2005 to outstanding software vendors. Concludes with limited user feedback.
Price: $22.95
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| Research Guide to Online Niche-Finding
This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell.
Price: $14.95
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The E-Mail Marketing Handbook (Second Edition)
This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses.
Price: $27.00
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The Shopping Cart Report (2004 Edition)
This 438-page e-book is the most comprehensive discussion of e-commerce software for small to medium businesses ever published. Revised January 2004.
Price: $34.95
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