Case Study: Atrium Interiors

Overview WMG redesigned Atrium Interior's website, created a database driven catalog, and is presently providing ongoing website maintenance support and management, and search engine optimzation services. Project Type website redesign, database creation, continuing support and management services www.atrium-interiors.com

Atrium Interiors' Headache: Waiting Too Long For Service

" WMG demonstrated how Search Engine Marketing would greatly increase the number of leads we receive from our website."
- Tiago Pinto, Principal, Atrium Interiors

Atrium Interiors called WMG with another all-too-common headache. When they called their service provider for any reason at all, no one would answer. So they would leave a message detailing their problem or need, hoping against hope to hear back soon. Invariably, it would take two days or more for their call to be returned. And as you know, two days is far too long in today's fast-paced, Internet marketing world.

The WMG Cure

When AI called, WMG answered. And listened. We learned that AI wanted much more than a service provider who answered when they called in an emergency. They also wanted a more user-friendly website. An online catalog of all their products. A web administration page so they could add and remove products. Contact forms to allow customers and trade industry professionals to contact them easily. And the ability to market AI products through the Internet search engines.

The first thing WMG did was conduct a thorough analysis of AI's website. We determined that they did indeed need to show customers all the products AI sells. But they also needed to sell the AI story, which distinguishes them from other furnishing retailers. Every item AI carries is hand crafted by European artisans who pay attention to every detail, from the selection of the wood to the flawless finished piece. And every order, even those with modified dimensions or unique creations, can be manufactured and delivered within 12 weeks.

Building upon the osCommerce platform and MySQL database that AI had access to but was not using, WMG redesigned AI's website so customers could view its entire product line and learn the AI story. We also created contact forms that retail customers and industry trade professionals can use to communicate easily with AI for a quick response.

With the redesigned site ready for business, AI needed a way to drive more traffic to their website. WMG developed a strategic online marketing plan that included Search Engine Marketing using a Reciprocal Linking campaign, and a Pay-Per-Click AdWords campaign.

The result? The number of leads AI receives through contact forms has greatly increased, from both retail customers and trade industry professionals. The redesigned website tells the rich details of what makes AI different from other furniture retailers. And with WMG handling all of its website management needs, AI is free to do what it does best: manufacture and market hand crafted, European style furnishings in an unbelievable turnaround time, still knowing that when they have a website problem or need, WMG will answer it.

Is your website conveying your whole story? Is it getting the traffic it deserves, and the leads you need? Call us. We'll make you a success story too.